2015 VIBE Awards Presented to Leading Adult Beverage Companies

Adult beverage suppliers rated as top performing partners by leading chain restaurant and hotel beverage professionals were recognized at the 2015 VIBE Supplier Awards during the VIBE Conference in Las Vegas last week. The VIBE Supplier Awards program has grown in prestige and importance since its inception six years ago.  This program is unique in that it invites beverage operators to rate supplier companies on key attributes that contribute to their own growth and success. A VIBE Award is strong recognition of a company’s service levels as it comes from their customers. The VIBE Conference is produced by the Nightclub & Bar Media Group.

To insure efficient, fair and unbiased balloting and analysis, the VIBE Conference partnered with Technomic to conduct the voting via an online survey. Key beverage operators were invited to rate supplier companies on various attributes, using a score of 1-10.

  • Business-Building support, including Innovation, Creativity, Unique & Effective Ideas and Training Programs
  • Service & Support performance, involving Communication, Responsiveness, Understanding of Operator’s Needs and Service Levels

The voting was conducted from January 15 through February 14. Technomic analyzed the results and identified the winners: 

Beer Category

Small Beer Company Winner – Lagunitas Brewing

Medium Beer Company Winner – The Boston Beer Company

Large Beer Company Winner – Anheuser-Busch

Spirits Category

Small Spirits Company Winner – The Patron Spirits Company

Medium Spirits Company Winner – William Grant & Sons

Larger Spirits Company Winner – Bacardi

Wine Category

Small Wine Company Winner – Terlato Wines International

Medium Wine Company Winner – Ste. Michelle Wine Estates

Larger Wine Company Winner – Constellation Brands

Non-Alcohol & Mixers Category

Medium Non-Alcohol & Mixers Company Winner – Sun Orchard

Larger Non-Alcohol & Mixers Company Winner – Monin Gourmet Flavorings 


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