The name Haku not only means “white,” it celebrates the origin and the craft of this premium Japanese vodka. The naming Haku pays tribute to its origin “Hakumai” (白米 ), 100 percent pure Japanese white rice, and the craft of mastering a “Jyunpaku” (純白), pure and brilliant Vodka carefully filtrated through bamboo charcoal for an unparalleled soft, round and subtly sweet taste.
Contrary to what the West may perceive, Japanese white rice is never considered as a "staple" as a Japanese meal. To this day pure white Japanese rice is respected as a luxury. Traditionally, white Japanese rice was always reserved for worship, and for the wealthier noble classes, including the imperial family. Milled and polished to perfection, white rice is revered for its mild and subtly sweet flavor.
Part of HAKU Vodka's unique creation process, the bamboo charcoal filtration is a Suntory proprietary method. Like a sponge, the charcoal absorbs the impurities present in the distillate, eliminating anything that might detract from the taste. This gives the vodka a clean and clear flavor. Moreover, the minerals from the bamboo charcoal add a remarkably smooth and mellow character.
The use of bamboo charcoal for water filtration is one of the fundamentals of Japanese culture and goes back to ancient Japan where charcoal was said to “sweeten” the water for tea. It is known for its incredible filtering ability, which comes from its super-porous structure—3 times more porous cavities per gram than other wood charcoal. As bamboo is a fast-growing plant, supply is abundant and sustainable in Japan.