Whitney Larson

Whitney Larson
Whitney Larson
President - Vēmos

Whitney Larson is the President and Director of Marketing at Vēmos, the software nightclubs use to manage, understand and grow their business from a single dashboard. After years of digital marketing agency experience, Whitney became a founding member of Vēmos and leads the direction of the company to ensure nightclubs have the tools they need to grow their business. She has a knack for understanding how to use data to improve marketing campaigns, staff performance, and revenue results. Whitney has helped nightclubs around the world to realize their full business potential through technology, data, and tools.

Stories by Whitney Larson

Retire Paper Guest Lists

In today's digital world there's no reason you should still use pen and paper to manage your nightclub's guest lists. It's time to move on, go digital, and avoid the problems caused by paper guest lists.

5 Marketing Top Tips

In today's data-driven world there's no excuse to not know your guests and what they want from you. It's all too common for operators to spend money on mass marketing efforts aimed at a broad range of people who may or may not be their customers. Follow these 5 top tips to dial in your marketing, create customer loyalty, and generate revenue.

Hosting a Profitable Event

One of the most effective ways to increase your guest count and boost revenue is to host events. But if you don't take the time to plan and execute properly, your event could leave you owning more than you made.

Strengthen the Guest Experience

The concept of treating each guest as an individual is a huge opportunity for every venue. Millennials have indicated that impersonal experiences are at the top of the list when it comes to reasons they don't frequent nightclubs. Here are 3 steps that will shift your focus back to your customers to give them the experience they want.

Why Does Data Matter?

It is critical to your business that you sift through all of the guest data you're collecting and make sense of what it has to tell you. Failing to do so means missing out on insight, opportunities and revenue.

Managing Your Line

The line outside of your venue is an important part of creating perceived value. It shows that your party is not only worth attending, it's worth the wait. However, that only holds true if you manage your line efficiently.

Emerging Summer Trends

Summer is here, and that means operations at the top nightclubs and bars have heated up. Here are the top 4 trends that have emerged that can build your guest counts and your bottom line.

Planning Summer Promotions

Summer is the best season to amp up your promotions and boost your revenue because customers are looking for big ways to spend their summer months, and are more prone to attend events and parties. Here are 7 steps that will help you set yourself up for success, whether you're hosting one event or many.

Create Pricing Strategies

It's crucial to the success of your bar or nightclub that you understand your pricing strategy and how it relates to your customer's purchasing habits. Here are 3 areas for you to focus on to optimize your revenue per guest.

Market to Your Audience

As you know, marketing your nightclub, bar or event is critical to your success. Marketing drives awareness of your existence and brings customers to your venue. But what is the best way for you attract customers?