Whitney Larson

Whitney Larson
Whitney Larson
President - Vēmos

Whitney Larson is the President and Director of Marketing at Vēmos, the software nightclubs use to manage, understand and grow their business from a single dashboard. After years of digital marketing agency experience, Whitney became a founding member of Vēmos and leads the direction of the company to ensure nightclubs have the tools they need to grow their business. She has a knack for understanding how to use data to improve marketing campaigns, staff performance, and revenue results. Whitney has helped nightclubs around the world to realize their full business potential through technology, data, and tools.

Stories by Whitney Larson

Marketing on a Budget

it’s hard to set aside your hard-earned money for marketing efforts when it seems like you’re blowing those dollars away with no knowledge about what you’re really getting in return. But that’s the issue in and of itself: you view your marketing as an expense instead of an investment. Get your marketing efforts down to a science with these 4 steps.

Get Ready for Spring Break

Succeeding during the phenomenon that is spring break means planning your promotions effectively and executing them as flawlessly as possible. Start promoting your spring break events now, pre-sell tickets, cover charges, VIP tables and drink packages, monitor your male-to-female ratios, and upsell groups in your line to VIP.

Nightclub Trends for 2017

Now that we've entered 2017 it's time to both reflect on the big trends of 2016 and look ahead to what's going to drive nightclubs this year. These are the four hot trends that nightclub operators will need to consider for 2017.

Data is the Real MVP

Mixology, design, music and ambiance are certainly important ingredients for the success of any nightclub event, but the most important ingredient, the true MVP, is data. Without data you're leaving money on the table.

Promoters as Mobile Box Offices

New Year's Eve is almost here. That means it's time for nightclub and bar operators to step up and supercharge their marketing efforts. One of the best ways to succeed on NYE - and to blow away the competition with every promotion - is to turn promoters into mobile box offices.

Trend Alert: Club Crawls

Nightclub and pub crawls may not be a new concept but their popularity is increasing. Capitalizing on this hot trend offers operators several benefits, such as increased exposure, data capture, and boosts in guests loyalty, customer base and revenue.

Know Your Nightclub Guests

Who are the guests who come to your nightclub the most often, spend big money, and bring their friends? You know, the guests you would label "loyal." If you don't know, you're missing out on repeat business and big dollars. A CRM system like VAmos can ensure that you capture the valuable information you need to create guest loyalty.

Hosting Nightclub Events

With all the choices out there, how do you choose a ticketing company for your nightclub events? One option to consider is skipping such a company and using a ticketing system like VAmos instead, allowing you to control your customer's experience before, during and after your event, plus their data.

How's Your Nightclub Performing?

If you want to measure the success of your nightclub you need to understand the data you've been collecting. And trust us, you've been collecting a massive amount of data in today's technology-driven world.