Tom Kelley

Tom Kelley
President - AccessPoint Group, LLC

Tom Kelley has spent a career creating, promoting and building brands for restaurant companies, franchises, retail, emerging businesses, trade groups, and Fortune 500 companies. He is a respected and recognized authority in the hospitality industry. He has served on the Board of Directors of the National Restaurant Association and on its senior management team. Tom writes frequently for major hospitality publications, such as Nation’s Restaurant News.

Stories by Tom Kelley

Authenticity & Brand Promise

When some operators have lost market share they can be tempted to reinvent their brand, or advertise or promote their way of slipping sales. A much better approach to the problem? Examine and refine your brand essence.