Steve Raye

Contributing Writer

Steve Raye is Managing Partner of Brand Action Team, an Avon, Conn., marketing consulting company that specializes in wine, spirits and beer promotion. Agency clients include Pisco Portón, Heineken, Mandarine Napoléon and Austrian Wines. Steve began his career in the industry with Heublein, a predecessor to Diageo, managing brands including Finlandia and Smirnoff. He writes BATblog, a popular industry blog