Ron Cates

Ron Cates
Director of New Market Development - Constant Contact

An award-winning business leader, Ron Cates has developed a broad range of solutions for marketing professionals, small businesses, and nonprofit organizations, helping strengthen their customer and donor relationships.  Ron is a popular speaker and educator on topics including developing email marketing strategies, designing effective email communications, and maintaining powerful relationships with stakeholders. He has supported small business for decades and has an extensive background in marketing. A digital marketing pioneer, Ron has educated nearly 100,000 organizations on behalf of Constant Contact, and has presented at hundreds of high-profile conferences and events. In his position, Ron has the unique opportunity to interact with marketers of all kinds from across the country. Because of this experience in the field he is able to stay on the pulse of the newest trends and obstacles in the ever-changing world of online marketing. 

Stories by Ron Cates

The January Thaw

The combination of New Yearas resolutions, post-holiday bills and winter weather has a noticeable impact on business. If you play cards right and step up your marketing efforts, that impact can be positive and build your bottom line.

Holidays on Ice

Many owners and operators expect a lull in their business after the holidays. However, with the right strategies in place, holiday guests can be converted into loyal, regular customers.

Social Takes a Back Seat to Email and Mobile Marketing

Have you noticed that your social media engagement may have a slowed down a bit lately? It may not be you. Social media channels, most notably Facebook, have recently made changes that impact your bar or nightclubas presence in your customersa newsfeeds.

7 Creative Ways to Promote F&B Online

Marketers that are even remotely related to the food industry have been a bit gun-shy when it comes to promoting food and beverages. Here are seven ways to do it right.