Nancy A. Shenker

Nancy A. Shenker
Nancy A. Shenker
Founder/CEO - theONswitch

Nancy A. Shenker is Founder/CEO of theONswitch marketing, a consulting company that blends the best of digital media with conventional branding and marketing wisdom for small businesses. She recently published the first in a book series called “Embrace the Machine: 111 Ways AI Will Change Your Marketing Job” with Jim D’Arcangelo.

Nancy is also Founder/Publisher of an award-winning community for women business owners called sheBOOM.com. A speaker at the Nightclub & Bar Show, she speaks nationally and writes about marketing and innovation in the food, beverage, and other industries (www.badgirlgoodbizblog.com and The Huffington Post).

A former executive at Reed Exhibitions, Citibank, and MasterCard, she has been featured in Forbes, Entrepreneur, and other media. She is a graduate of the University of Michigan Ann Arbor.

Stories by Nancy A. Shenker

How to Serve Gen Z

To succeed with Millennial guests and employees you need to appeal to their technology, taste and experience preferences.

Unique Holiday Promotions

You’re preparing now to finish out 2017, but you should also be thinking about what to do after New Year's Eve to attract guests through 2018.

Hello, Gen Z!

Gen Z is becoming legal drinking age, and you may hire them for their first real jobs. This is what you need to know about them to hire, train and work with them at your bar.