Marcos Colón

Marcos Colón
Marcos Colón
Contributing Writer

After waiting in line for nearly two hours before finally getting denied access to a Las Vegas nightclub during his final college Spring Break hurrah, Marcos Colon vowed it would never happen again. He quickly put his journalism degree to work by becoming the youngest editor in Clubplanet.com history, covering one of the top markets in the nation — Miami. Needless to say, he won't step foot in a club now unless he's on the NFU list. Years and countless hangovers later, he's familiar with top nightlife establishments all over the country. While he still has a foot in the nightlife industry as a freelance writer, he's currently a tech journalist and the online editor of SC Magazine, a heralded B2B magazine that focuses on the information security industry. Follow him on Twitter via @turbomarcos.

Stories by Marcos Colón

Promotions that Impact Revenue

When it comes to delivering the ultimate level of customer service, thereas plenty to keep in mind. But when it comes to promotions tied to your business, there are some core characteristics you must keep in mind.

6 Tips for Nightclub Events

There is no standard event marketing strategy you can follow that will guarantee success. However, there are some tactics you can adopt that will give you a leg up on your competition.

Be Innovative in Nightlife Today

Innovation is a key to success in the service and hospitality industries. You'll pay the price that thousands of venues in the past have paid if you don't keep up with the times.

Boost Foot Traffic

Unless your business is located in the middle of nowhere, chances are you've had a pretty significant opening week. But how do you keep the momentum going? When consistency at the door takes a hit, what can you do to boost it?

Social Media Success

As the saying goes, content is king, and that's definitely the case when it comes to the relationship between social media and your venue.

Impact of Tech on Nightclubs

According to a recent Gartner study, there will be 1.1 billion connected "things" used by smart cities this year, and that number is expected to grow to 9.7 by 2020.

Leveraging Customer Feedback

"Your most unhappy customers are your greatest source of learning." This quote can easily be condensed into three words - feedback means everything.

Significant Changes in Bottle Service Programs

A successful bottle service program serves as a tremendous stream of revenue for a venue. Today, it's an experience that everyone covets, and many times the only way you'll be able to set foot into some clubs. But there have been significant changes in the game.

Talent Booking Tips for Your Nightlife Venue

Unless you have a rolodex similar to Ari Gold's, talent buying isn't as easy as picking up the phone and calling up the artist to cut a deal. The bigger the name, the more prominent the representation they have.

Nightclub Themes Done Right

With a keen eye on pop-culture and a creative flair, themed events don't have to revolve around obvious dates on everyone's calendar. There are home run opportunities to take advantage of.