Nightclub and Bar marketing expert and author Louie La Vella has worked with brands such as Skyy Vodka, Red Bull, Bacardi, television networks such as BPMTV Canada and hundreds of nightclub and bars. La Vella has produced and marketed over 30 live music concerts and thousands of weekly events over his career, developing millions of dollars in revenue for his clients. Winner of the Niagara Music Awards Promoter of the Year (2012). Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit marketing solutions to both nightclub and bars for 20 years. As a TV host, he has interviewed approximately 50 a-list celebrities and artists on TV such as Moby, the Backstreet Boys, Tommy Lee, Pussycat Dolls, Lady Gaga, Nick Carter, Verne Troyer, Tiesto, Benny Benassi, Armin Van Buuren, and more.