Chris Lenahan

Chris Lenahan
Consultant

Chris Lenahan, author of “The Little Black Bar Book” www.excellentbars.com has been involved in owning, operating, developing, designing, and consulting for the highly competitive Bar/Nightclub industry worldwide since 1996. He has owned and operated successful bars and nightclubs, including the Library Bar and Grill, “Bar of the Year 2002” Tempe Arizona, and presently owns and operates the EDGE Group which has four successful venues all opened in the worst economic crisis in 70 years.

Stories by Chris Lenahan

Video: 3 Crazy Bar Promotions

Need to add a little kick to your slower nights? Here are three wacky ideas to get you thinking about out-of-the-box wacky bar promotions you can implement.

Giveaways a Vehicle to Drive Traffic?

The only consistent reason for utilizing giveaways in a promotion is quite simple - to obtaining information, an opportunity to regain investment at a later time through future visits, or simply by converting a onetime visit into a regular customer.

Putting The P Back In Profits

As the US economy limps back to health the nightlife and bar scene is still trying to recover from the hits it has taken over the past few years. One of the biggest blows to revenues when the economy began to slip was consumers stepping down from premium and call spirits to well.

Size Really Does Matter

The phrase asize matters" is a true statement in the hospitality business. Venues can be both blessed and cursed with the issue of size. Use your space to your advantage.

4 Basic Building Blocks of Venue Operations

When looking at your venue you need to visualize the cause and effect of almost every decision being made and the impact those decisions make on the psyche of your customers. By systematically going through the multiple scenarios that could play out in a single day you will be able to assess the strengths and weaknesses of the venue.