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September 26 2016 In this issue:
Reminder: VIBE Vista Award Nominations Now Open!
Peter Filiaci: How to Market to Hispanic Customers
Drinking for Health: Cocktails with a Purpose
Some Spirits Soaring On-Premise
Tecate Light Builds a Wall to Unify, not Divide
Reminder: VIBE Vista Award Nominations Now Open! 
VIBE Vista Award nominations are now open but must be submitted no later than Friday, November 11, 2016 so make your submissions now! The VIBE Conference recognizes the creation,...
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Peter Filiaci: How to Market to Hispanic Customers 
At the 2017 VIBE Conference, Univision's Peter Filiaci will share how the Hispanic consumer will become increasingly valuable to chain restaurants, and how to communicate with the...
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Drinking for Health: Cocktails with a Purpose 
Just two years ago, the Cocktails with Purpose, a program designed to meet guests' desire for wellness, was rolled out by the JW Marriott chain in select locations. JW Marriott bars...
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Some Spirits Soaring On-Premise 
According to a recent Nielsen CGA report, Irish whiskey, Cognac, rye and tequila are booming on-premise. Overall, the category outperforms beer and wine by value and volume.
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Tecate Light Builds a Wall to Unify, not Divide 
Tecate Light, the fastest growing light beer in the U.S. versus its competitors, will debut their new national television commercial, called "The Wall," surrounding the first...
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