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October 17, 2011

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Red Gold (Sacramento)

VIBE News
Chain Beverage Buzz: Oct. 17, 2011 
by Alissa Ponchione
VIBE Vista entry deadline is today! Hooters executives sue Twin Peaks, The Cheesecake Factory was named top casual dining chain, National Restaurant Association's August Restaurant Performance Index shows slow growth and more.
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          Napa Technology

Spotlight
Drink Sales at the Top 50 Chains  
by Donna Hood Crecca
Alcohol can generate in excess of 30% of sales at full-service chain restaurants when management focuses on drinks, according to Technomic's list of Beverage Alcohol Sales in the Top 50 chains.
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          Click Clack USA

Best Practices
Six Steps to Effective Facebook Posts  
by Dave Dronkers
Facebook can be a valuable marketing tool, but only if you are posting at the right time and with the right type of message. Here are 6 steps to effective posts.
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Event News
Meet the 2012 VIBE Advisory Council 
by Alissa Ponchione
The VIBE Conference meets attendees’ needs by listening to attendees, and one important element in that process is the VIBE Advisory Council, a working board of on-premise beverage industry professionals.
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VIBE Conference Keynoters Will Inspire 
by Alissa Ponchione
VIBE Keynoters Chip Eichelberger, Peter Sheahan and Niki Leondakis will inspire and energize the crowd at the 2012 VIBE Conference, March 13-14 in Las Vegas.
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Products
Johnnie Walker Debuts New Limited Edition Whisky  
The makers of Johnnie Walker announce the launch of Johnnie Walker Double Black, a new limited edition Scotch whisky debuting in the United States this October.
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The Perfect Purée Releases New Cranberry Purée in Time for the Holidays 
The Perfect Purée of Napa Valley announced the launch of the brand’s Cranberry Purée. Just in time for the holidays, this versatile flavor will be available for a limited time.
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WAVE Vodka Launches New Crave-Worthy Line of Flavored Vodkas 
WAVE Vodka is offered in popular flavors such as whipped cream, pink lemonade, cherry, blue raspberry and grape and also is available as unflavored 80 proof.
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