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November 14, 2011

Chain Beverage Buzz

NSM Music

Tips

VIBE News
Chain Beverage Buzz: Nov. 14, 2011 
by Alissa Ponchione
Allen J. Bernstein, former Chairman and Chief Executive Officer of Morton’s Restaurant Group, has passed away; Landry's acquires McCormick & Schmick's; the National Restaurant Association releases its September performance index and more.
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       Napa Technology
Spotlight
Mimi’s Café’s Value Revolution 
by Alissa Ponchione
Since launching its “Happiest Hour” promotion, staff at Mimi’s Café have seen customers staying longer. Chief Concept Officer Mark Mears spoke with VIBE about Mimi’s "Happiest Hour," promoting the brand and discussing how to create value without losing substance.
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       Click Clack USA
Insights
QR Codes Demystified 
by Dave Dronkers
While everyone wants to know how to use Facebook, Twitter, Foursquare and YouTube to better their online marketing strategies, in our work, the conversation inevitably turns to quick-response (QR) codes: What are they, and how should they be used?
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Event News
VIBE Workshops Deliver 
by Alissa Ponchione
Workshops at the VIBE Conference to be held at the Paris Hotel in Las Vegas March 13-14 run the gamut from understanding social media to cocktail culture, providing attendees with networking opportunities and takeaways.
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Products
Hennessy Limited-Edition Collector Bottle Designed to Spark the Night 
Hennessy announced the release of the Hennessy Privilege NyX Collector bottle. The latest creation reveals the intrinsic nature of the long-established brand: a spirit of conquest, dynamism and exploration of a world without borders.
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Winebow Introduces Bruichladdich Botanist Gin in the U.S. 
Winebow is pleased to introduce Bruichladdich’s Botanist Gin in the United States. The distillery, renowned for its Islay single malts, is now the first to produce gin on the island that is famed for its whisky.
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Buffalo Trace Distillery Releases Third Round of Single Oak Project Bourbon 
The third release of the Single Oak Project Bourbon Whiskey by Buffalo Trace Distillery will be available soon, yielding results as bourbon connoisseurs rate their favorite barrels.
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