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May 13, 2013




Industry News
Chain Beverage Buzz: May 13, 2013 
Get the latest news, insight, research and ideas for the chain beverage executive to support their business growth strategies. VIBE will keep you in-the-know and up-to-date. This issue includes information on Cider, Beam and Diageo.
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Feature Article
Yard House Offers Beer Drinkers Endless Options 
Just carrying many beers isn't enough to make a restaurant beverage program stand out. Yard House won the VIBE Vista award this year not only for that ever-changing array of brews, but for smartly offering to mix it up and give guests service size options.
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Industry Trends
Is It Time To Start Raising Prices? 
Restaurant beverage professionals looking for signs of life and growth have new info that should brighten their day.
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Data Points
Shoot for Incremental Sales Gains 
Mixed drinks still dominate at the bar, but calls for shots are popular these days, according to Technomic’s soon to be released 2013 SpiritsTAB Report.
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Product News
International Spirits Introduces Dutch Apple Vodka and Cherry Vodka 
International Spirits, LLC, creator and importer of the award-winning, premium imported Ivanabitch Vodka, Gin and Brandy, and Ivana B Skinny low calorie, ready-to-drink cocktails, has added Dutch Apple and Cherry to its Ivanabitch Vodka product line.
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O’Mara’s Irish Cream Liqueur Unveils New Package 
O’Mara’s Irish Country Cream introduces a newly redesigned package that includes an enhanced bottle style and label design.
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Tanqueray Malacca Gin Back By Popular Demand 
Tanqueray announces the return of Tanqueray Malacca, a unique extension to the celebrated range of Tanqueray gins.
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XB Brings European Flavor to Quench U.S. Market 
XB makes its U.S. debut following its premiere at last year’s Cannes Film Festival, gaining traction across Europe with sponsored parties in London, Paris and Madrid.
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Emily Hanna Mayock Kristen Santoro Nightclub.com

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