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VIBE News
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Chain Beverage Buzz: March 19, 2012
Research shows independent restaurants lost traffic to major chains, Benihana directors consider sale, Ruth’s Chris Steak House launches new happy hour promo and Applebee’s franchisee breaks fund-raising record for Toys for Tots.
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Spotlight
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Innovative Spirits Programs Earn 2012 Vista Awards
Winners of the 2012 VIBE Vista Awards were announced at the 2012 VIBE Conference, held March 13-14 in Las Vegas. In the next few issues of VIBE, we’ll profile the leaders behind the award-winning programs; to kick off the series, we’ll highlight the winners for the spirits category:
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Best Practices
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5 Pitfalls to Avoid When Running Social-Media Contests
Operators may be enamored with — or overwhelmed by — the various ways social media can be used to drive traffic and increase sales. Kyle-Beth Hilfer of Collen IP Intellectual Property Law has identified five mistakes that can invite trouble when launching a social-media prize promotion:
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Event News
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VIBE Conference a Success!
Another year is in the books, as the VIBE Conference wrapped up programming March 14 in Las Vegas. During the conference, VIBE Vista Awards ceremony honored companies that have proven success in beverage sales, operational efficiency, training and service programs. The winners are:
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Products
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Shock Top Hops Up Portfolio with Wheat IPA
The newest full-time addition to the Shock Top family, Shock Top Wheat IPA is a unique hybrid style that brings the refreshment and smoothness of a wheat beer and marries it with the crisp, hoppy bitterness of an India Pale Ale (IPA).
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