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March 18, 2013

VIBE Conference
VIBE Conference Sells Out 
The sold out VIBE Conference will kick off this week on Wednesday, March 20th in Las Vegas at Bally’s Hotel and event organizers are fine tuning the last minute details to ensure that this year’s event is the best yet!


A Place For Every Wine  
Strategizing about where and how to list wines has always seemed to take more time than it is worth. But a recent report suggests otherwise.


Top Twenty Beverage Alcohol Trends  
Surveys say a lot, and what was in a recent National Restaurant Association survey of bartenders about trends may hold some promise for chain operators.

Data Points
Whiskey Upswing 
Taken together, the whiskey categories grew 2.3% in total volume in 2012, an increased rate of growth from the 1.8% gain achieved in 2011.

Chain Beverage Buzz: March 18, 2013 
Click here to find out the latest news, insight, research and ideas for the chain beverage executive to support their business growth strategies. VIBE will keep you in-the-know and up-to-date. This issue includes information on WSWA, industry growth trends and wine.

Product News
Pernod Ricard Announces the Debut of Pike Creek Small Batch Whisky 
Pernod Ricard USA announces the addition of Pike Creek Whisky to its leading portfolio of global whisky brands.

Emily Hanna Mayock Kristen Santoro

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