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March 14 2016 In this issue:
Study Results: 2016 Annual VIBE Beverage Consumer Trend Survey
The Five Dollar Martini Makes Bravo Brio a Winner
Revisiting the Old World to Attract New Wine Customers
The Future of Whiskey Serving: Bartender by WineEmotion
Anheuser-Busch Partners with Ibotta to Offer Cash Back on Beer Purchases
Study Results: 2016 Annual VIBE Beverage Consumer Trend Survey 
The results of the 2016 Annual VIBE Beverage Consumer Trend Survey are in! An online survey of 1,000 national consumers, split 50% between males and females, all of whom...
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The Five Dollar Martini Makes Bravo Brio a Winner 
Drink promotions still work, as the Bravo Brio Restaurant Group (BBRG) proved when their weekly martini promotion helped them take home the VIBE Best Spirit Program...
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Revisiting the Old World to Attract New Wine Customers 
Sticking to the "standards" of wine is no longer a viable option for wine program success, according to Master Sommelier Madeline Triffon of Plum Market Chicago and Plum...
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The Future of Whiskey Serving: Bartender by WineEmotion 
A leader in wine dispensing and preservation technology, WineEmotion has introduced its Bartender whiskey dispensing system in order to serve the tremendous growth in the...
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Anheuser-Busch Partners with Ibotta to Offer Cash Back on Beer Purchases 
The leading mobile shopping app that pays consumers cash back on their everyday purchases, Ibotta, has announced a partnership with Anheuser-Busch to offer beer...
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