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March 4, 2013



VIBE Conference
VIBE Conference Partners With CORE 
While enjoying workshops and seminars and hopefully learning practical tips at to take back to your business, please remember that the hospitality industry is dedicated to helping others.
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Feature
The Significance of Seasonality 
Seasonality is becoming more and more important as consumers continue to vote with their dollars to drink something made for the weather, the month and the moment.
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Beverage Trends
Will Cider Rule In On-Premise?  
With big and craft brewers as well as international styles booming, is cider the next big thing for chain restaurant and bar operators?
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Insights
Effective Mobile Text Campaigns  
Due to the advent of the smartphone, restaurants and bars are turning to mobile text marketing campaigns. Take your cue from Texas Roadhouse and transform your marketing through mobile text campaigns.
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VIBE News
Chain Beverage Buzz: March 4, 2013 
Click here to find out the latest news, insight, research and ideas for the chain beverage executive to support their business growth strategies. VIBE will keep you in-the-know and up-to-date. This issue includes information on Diageo, Jose Cuervo and the minimum-wage hike.
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Product News
Rémy Cointreau’s Mount Gay Launchs a New Black Barrel 
Rémy Cointreau’s Mount Gay rum is set to launch a new Black Barrel extension to the U.S. market to celebrate the brand’s 310th anniversary.
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Malibu Enters Spiced Segment With First Lower Calorie Expression 
Malibu enters the spiced rum segment in bold and innovative style with the launch of Malibu Island Spiced – the first lower calorie, spiced option to appear on retail shelves and back bars throughout the country.
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Emily Hanna Mayock Kristen Santoro Nightclub.com

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