VIBE July 7, 2014 -- Project Genome Identifies New Wine Drinker Segments
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July 7, 2014



 
FEATURE
A Non-Alcohol Affair 
Walt Disney Parks & Resorts took home the 2014 VIBE Vista Award for best non-alcohol program among its peers because they went the extra mile to satisfy today's family needs for many non-alcohol options.
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INSIGHTS
Project Genome Identifies New Wine Drinker Segments 
The latest wave of information from Constellation Brands' Project Genome has insight useful for beverage executives looking to understand their customers better.
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DATA POINTS
Capture More Wine Consumers 
Wine is not the top adult beverage choice for most diners in casual-dining restaurants, but the opportunity exists for casual concepts to capture more wine occasions.
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INDUSTRY NEWS
Executives Reveal Sales-Driving Beverage Strategies 
Officials from top foodservice companies shared successful approaches at the Beverage Innovations Roundtable, produced by the Penton Restaurant Group with Smucker's Foodservice.
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What States Drink the Most Beer? 
Despite declining beer sales across the United States overall, beer consumption remains quite high in some states according to a recent study from Beer Marketer's Insights.
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Chain Beverage Buzz 
Stay up to date with all the latest news for the chain beverage professional. This issue includes information on cocktail announcements, industry growth, the global spirit market and more!
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PRODUCT NEWS
Anything But Just Another IPA: Beachwood/Heretic/Stone Unapologetic IPA 
Stone Brewing Co. has built a reputation behind aggressive, hop-forward beers brimming with bold, bitter flavors. So, it's no surprise its latest collaboration with similarly hop-obsessed brewers from California's Beachwood Brewing and Heretic Brewing Company is an IPA.
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