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July 22, 2013




VIBE Conference
Do You Have A Winning Beverage Program?  
Well, there is only one way to find out! Enter the 2014 VIBE Vista Awards. Entries for the Awards must be submitted by Sept. 16, 2013. Entry forms and details are available at www.vibeconference.com.
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Feature
Interstate Moves The Speakeasy Under Their Roof 
Hotel bars, even those in less populated areas, are increasingly under pressure to keep their guests fed and watered with quality offerings. VIBE Vista Award winner Interstate Hotels & Resorts does it with a new menu that takes aim at craft cocktails.
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Trends
Sangria Makes Summer Sense 
It's only wine punch in a pitcher, and getting it right might be the perfect way to elevate and accelerate summer wine sales.
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Insights
Marketing Transparency Starts Internally 
In order for your company to effectively reach its targeted consumer, you need to make sure your business and marketing strategies are transparent, accommodating and personable.
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Industry News
Chain Beverage Buzz: July 22, 2013 
Get the latest news, insight, research and ideas for the chain beverage executive to support their business growth strategies. VIBE will keep you in-the-know and up-to-date. This issue includes information on Hooters, Diageo, and on-premise wine sales.
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The Iconic Italian Brand MARTINI Celebrates 150th Anniversary 
Bacardi Limited is marking the 150th anniversary of its world-famous MARTINI brand, and with it, a century and a half of an unrivaled heritage.
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Phillips Distilling Debuts Prairie Organic Gin and Cucumber-Flavored Vodka 
Phillips Distilling Company announces two new additions to its Prairie Organic portfolio of spirits, Prairie Organic Gin, a light and refreshing gin and Prairie Cucumber-Flavored Organic Vodka, a crisp, garden-fresh vodka with soft cucumber flavors.
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Kristen Santoro Kristen Santoro Nightclub.com

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