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July 21, 2014




FEATURE
Hyatt Creates Customizable Beverage Menu 
How do you keep beverage menus fresh and local in units located in many major and minor markets? Let them do it themselves, and that approach won Hyatt Hotels and Resorts the 2014 VIBE Vista Award for best menu program.
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BLOG
Starbucks Takes Tea and Soda to the Next Level 
The mega coffee chain has turned its customer-service oriented eye towards summer coolers, and if they succeed, chain restaurants will have another trend to address.
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INSIGHTS
Strategies for New Menu Rollouts 
Rolling out a new menu can present many challenges that should be addressed early and consistently throughout the process. Implementation is relatively easy. Integration is not so easy.
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What POS data is Saying about Trends in On-Premise 
Keeping abreast of on-premise trends in the chain hospitality landscape is an important aspect of success. Bill Pecoriello of GuestSciences explored these on-premise trends as it relates to both food and beverage.
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VIBE CONFERENCE
Reminder: VIBE Vista Awards Submissions are Being Accepted 
Leading Chain Restaurants, Hotels, Casinos and Cruise Lines that actively participate in beverage promotions are encouraged to enter the prestigious 2015 VIBE Vista Awards. All entries must be completed by September 19, 2014.
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INDUSTRY AND PRODUCT NEWS
Chain Beverage Buzz 
Stay up to date with all the latest news for the chain beverage professional. This issue includes information on adult beverage trends, soda, best-selling spirits and more.
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TGI Friday's Owners Considering Sale of Chain's British Restaurants 
A sale of TGI Friday's UK restaurants is under consideration by its owners, Sentinel Capital and TriArtisan Partners, just two months after they bought the restaurant chain.
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Heineken Debuts "Best Tasting Light Beer" Campaign Featuring Neil Patrick Harris 
Heineken Light announced the launch of its "Best Tasting Light" campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris.
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