Napa Technology
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January 23, 2012

Viva Media

Red Gold (Sacramento)

Chain Beverage Buzz: Jan. 23, 2012 
Quaker Steak & Lube increases beverage sales by 5%, Darden Restaurants Inc. is recognized by Fortune magazine and Technomic finds that 40% of consumers have cut back on away-from-home dinner purchases.
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VIBE Voices: Roundtable Highlights Trends 
Three VIBE Advisory Council members shed light on the importance of value at the bar in 2012, as well as drink trends and emerging technologies, during the first VAC Roundtable.
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Data Points
Fine-Dining Establishments Trending Growth 
In today's"tough economic times," guests are trading down to save money. But findings from consumer market research firm NPD Group show otherwise: The growth of visitors to fine-dining establishments has been stronger than those opting for a casual night out.
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Event News
VIBE Conference Schedule Finalized 
The schedule for the VIBE Conference is being finalized, and the jam-packed program is certain to keep attendees busy as they move from session to session, take notes to improve business and, of course, network with some of the industry's finest minds.
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Concannon Irish Whiskey Arrives from Cooley Distillery 
Concannon Irish Whiskey - a collaboration between Livermore-based Concannon Vineyard and Ireland's Cooley Distillery - has been developed with American consumers in mind and presents a unique take on Irish whiskey, the fastest growing spirit category.
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Kanon Organic Vodka Launches in U.S. 
Kanon Organic Vodka, produced by the 16th-century Gripsholm Distillery, the only EU and U.S. certified organic distillery in Sweden, has been released in restaurants, bars, hotels and retail stores throughout New York, South Floria and California.
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Pernod Ricard Introduces ZED Moscato Rose 
Introducing ZED Moscato Rose, an unconventional new sparkling wine for consumers searching for something satisfyingly sweet, pink and bubbly in an edgy unique package.
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