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January 7, 2013

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SPOTLIGHT
Mike Ginley Prepares for Consumer Beverage Report at VIBE Conference  
The VIBE Conference is just around the corner and event organizers are working around the clock to make this year’s conference one to remember. One workshop that you should be sure not to miss is the Annual VIBE Beverage Consumer Trend Monitor Report presented by Mike Ginley, founder of Next Level Marketing.
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INSIGHTS
Chain Beverage Buzz: January 7, 2013  
Click here to find out about the latest news, insight, research and ideas for the chain restaurant beverage executive to support their business growth strategies. VIBE will keep chain beverage professional in-the-know and up-to-date. This issue includes information on Uno’s, Seasons 52, Jersey Mike’s and so much more!
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TRENDS
Keeping Up with Societal Changes in Chain Beverage  
Chain restaurant beverage execs have faced tough decisions over the past four years, in many cases slowing adaptation to the sudden societal changes going on outside their doors. Some changes offer promise, as well as challenges, in 2013; here are a few.
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INDUSTRY NEWS
Viable Menu Trends: Gimlets and Kamikazes  
A clear sign that we’re evolving as a species is the popular revival of the Gimlet. No drink in the lexicon of mixology has spawned as many popular variations of its theme than the classic Gimlet. Yet, as with most things, the original is still unsurpassed.
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