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January 7, 2013

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VIBE CONFERENCE
Mike Ginley Prepares for Consumer Beverage Report at VIBE Conference  
The VIBE Conference is just around the corner and event organizers are working around the clock to make this year’s conference one to remember. One workshop that you should be sure not to miss is the Annual VIBE Beverage Consumer Trend Monitor Report presented by Mike Ginley, founder of Next Level Marketing.
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FEATURE
Chain Beverage Buzz: January 7, 2013  
Click here to find out about the latest news, insight, research and ideas for the chain restaurant beverage executive to support their business growth strategies. VIBE will keep chain beverage professional in-the-know and up-to-date. This issue includes information on Uno’s, Seasons 52, Jersey Mike’s and so much more!
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TRENDS
Keeping Up with Societal Changes in Chain Beverage  
Chain restaurant beverage execs have faced tough decisions over the past four years, in many cases slowing adaptation to the sudden societal changes going on outside their doors. Some changes offer promise, as well as challenges, in 2013; here are a few.
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DATA POINTS
Viable Menu Trends: Gimlets and Kamikazes  
A clear sign that we’re evolving as a species is the popular revival of the Gimlet. No drink in the lexicon of mixology has spawned as many popular variations of its theme than the classic Gimlet. Yet, as with most things, the original is still unsurpassed.
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INDUSTRY NEWS
Woodford Reserve Introduces Bourbon Barrel Aged Cocktail Bitters 
Woodford Reserve® bourbon and Bourbon Barrel Foods® have joined together to create a first-of-a-kind product – Woodford Reserve Spiced Cherry Bitters.
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Anchor Distilling Company Launches Hophead Vodka  
Founded in San Francisco more than 100 years ago, Anchor Brewing & Distilling Company, widely known for its long history as visionaries in the craft beer and spirits industries, continues to remain an innovator in the beverage industry.
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PRODUCT NEWS
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