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February 4, 2013




VIBE News
Maximizing Profitability At The VIBE Conference  
Running a successful beverage program in a chain restaurant takes more than just offering patrons hard-to-pass-up drink promotions. You need look at pricing, sales and inventory in order to maximize beverage profitability.
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Chain Beverage Buzz: February 4, 2013 
Click here to find out about the latest news, insight, research and ideas for the chain restaurant beverage executive to support their business growth strategies. VIBE will keep chain beverage professional in-the-know and up-to-date. This issue includes information on DISCUS, DIAGEO and Ruth's Hospitality Group.
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Feature
Wine By The Glass Conquers All 
If you intend to sell more wine in the coming year, there's a lesson for you from an annual report of the US drinker - in short, they want it by the glass.
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Insights
2013 Top 10 Social Media Marketing Trends 
There were multiple changes in the way that restaurants utilize social media in 2012 and we don’t see any stopping for 2013. To understand how these changes may affect your social media marketing take a look at these top 10 social media marketing trends for 2013.
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Beverage Trends
The American Wine Drinker Leads The Pack 
Numbers are starting to trickle in about wine consumption from 2012, and the news is generally good - we keep adding more wine drinkers each year, and the youngest legal age drinkers think of wine more and more as an everyday beverage.
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Products
The 86 Co. Launches Four Unique Spirits Designed to Elevate Cocktail Making  
From gin and vodka to rum and tequila, award-winning industry veterans introduce a portfolio of spirits by bartenders, for bartenders.
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Sazerac Introduces EPIC Vodka for Epic Times 
The Sazerac Company is introducing a new vodka – EPIC – named for the great moments often found in everyday living, yet sometimes taken for granted.
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Emily Hanna Mayock Kristen Santoro Nightclub.com

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