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December 21 2015 In this issue:
Book Your Hotel for VIBE Conference by December 27!
What's Next for Adult Beverages On-Premise?
What's Old is New: An Interview with VIBE Speaker Madeline Triffon
Canadian Whisky: Bolder, Spicier & Laying a Claim
Toasting Responsibility
Book Your Hotel for VIBE Conference by December 27! 
Those wishing to take advantage of the 2016 VIBE Conference special room block rate need to book their room by December 27. Don't miss out - book your room at the Hilton...
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What's Next for Adult Beverages On-Premise? 
On-premise channel growth is ramping up as more confident consumers return to restaurants and bars, but adult beverage sales are trending well below the broader...
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What's Old is New: An Interview with VIBE Speaker Madeline Triffon 
Master sommelier Madeline Triffon will be hosting an interactive tasting during the 2016 VIBE Conference. We spoke with her about current wine trends and which varietals will...
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Canadian Whisky: Bolder, Spicier & Laying a Claim 
Canadian whisky has long been viewed as the unsophisticated, uncomplicated and easily accessible member of the whisky family. However, today's whisky consumer has...
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Toasting Responsibility 
According to a recent report about underage and binge drinking, we have cause to celebrate. The joint National Institute on Drug Abuse and University of Michigan study...
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