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December 10, 2012



VIBE News
Chain Beverage Buzz: December 10, 2012 
The restaurant industry added jobs for the 22nd consecutive month in November, according to preliminary figures from the Bureau of Labor Statistics. Eating and drinking places – the primary component of the restaurant industry, which accounts for roughly three-fourths of the total restaurant and foodservice workforce – added a net 8,600 jobs in November on a seasonally-adjusted basis.
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2013 VIBE Conference Celebrity Mixologists 
A star-studded array of in-person Celebrity Mixologists makes it easy to “Imbibe the VIBE”. Flavor-forward drinks from these noted beverage experts guarantee a “Best from the Best” tasting experiences! Join us for the full VIBE conference.
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Insights
Trends in Adult Beverage: On-Premise in Focus 
In order for a beverage program to be successful it is critical to identify the growth categories in spirits, wine and beer, as these are key drivers of restaurant sales.
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‘Tis the Season for Virtual Gift Cards 
The National Retail Federation predicts that 81.1 percent of shoppers this year will purchase at least one retail gift card of some sort, spending an average of $156.86 – the highest amount in a decade.
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Beverage Trends
Does Your Back Bar Have an Achilles Heel? 
There is a commonality to be found in nearly every back bar in the country, namely that each contains products that shouldn’t be on their shelves.
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Products
Fleming's Prime Steakhouse & Wine Bar Partners With Napa Valley's Hall Winery To Create A New Private Label Boutique Wine 
Maeve Pesquera, Fleming's Prime Steakhouse & Wine Bar's Director of Wine and Hall Winery President Mike Reynolds, announced the release of Fleming's newest boutique private label wine – Forty-Six Diamonds 2009 Napa Valley Cabernet Sauvignon.
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Beachwood Brewing Debuts First Bottled Beer: Tovarish Russian Imperial Espresso Stout 
Beachwood Brewing’s first bottled brew, Tovarish Russian Imperial Espresso Stout will be released on December 14, 2012 at Beachwood BBQ & Brewing in Long Beach, CA.
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Emily Hanna Mayock Kristen Santoro Nightclub.com

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