VIBE Newsletter
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August 19, 2013




VIBE Conference
VIBE Conference Moves to a New Location 
This year, VIBE Conference will continue to facilitate one-of-a-kind opportunities in a unique new location. Known for its spectacular views of the Strip and their deluxe amenities VIBE will call the Palms Casino Resort Las Vegas home from March 25 – 26, 2014.
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Feature
Genghis Grill Keeps Cool  
Promising to keep customers cool in the summer is a double edged sword for casual dining restaurants. This is part of what faced the units of the Genghis Grill when the chain launched their “Dream Come Blue” alcohol-free beverage promotion.
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Trends
Belgian Beer-Focused  
Beer in Belgium is closer to something like a religion, or at least a cult, than just a beverage. While beer drinking in the U.S. continues to undergo changes troubling to the big brewers, many large and small beer makers have turned to the Belgian approach for inspiration.
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Insights
Social Media Game Plan = Success 
Businesses can no longer solely rely on TV commercials and print media to market their products – everything has moved to the online sector; and though that might mean fewer expenses for the marketing department, it certainly means more time spent engaging with current and potential customers.
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Industry News
Chain Beverage Buzz: August 19, 2013 
Get the latest news, insight, research and ideas for the chain beverage executive to support their business growth strategies. VIBE will keep you in-the-know and up-to-date. This issue includes information on beer, healthcare and technology.
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Ruth’s Chris Steak House Celebrates with Hand-Crafted Cocktail Dinner  
On August 22, 80 Ruth’s Chris Steak House locations will celebrate their New Orleans heritage with a five-course “Hand-Crafted Cocktail” dinner.
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Beam Honors Military Families with $100,000 Donation to Operation Homefront 
Beam Inc. teamed up with music superstars Kid Rock and Montgomery Gentry this summer to recognize and support military service members and their families with a $100,000 donation to Operation Homefront.
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Kristen Santoro Kristen Santoro Nightclub.com

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