Chain Beverage Buzz: August 6, 2012
DineEquity Inc. has agreed to sell 65 Applebee’s restaurants in Michigan, which will complete the company’s five-year strategy of turning the casual-dining chain into an almost fully franchised brand.
New Marketing Campaigns Target New Customer Bases
While some restaurant companies have gained attention due to unplanned public relations flaps in recent weeks—Chick-fil-A and Burger King, to name two—a few are turning heads and making headlines for good reasons with their strategic marketing efforts.
Our recent BarTrender survey reveals that bartenders saw business settling back into normal patterns in the second quarter of this year. What’s more, two-thirds expect business to improve in the next six months.