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August 6, 2012



Chain Beverage Buzz: August 6, 2012 
DineEquity Inc. has agreed to sell 65 Applebee’s restaurants in Michigan, which will complete the company’s five-year strategy of turning the casual-dining chain into an almost fully franchised brand.
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VIBE Vista Awards Now Accepting Nominations 
The fourth annual VIBE (Very Important Beverage Executive) Conference announces nominations are now being accepted for the 2013 VIBE Vista Awards which will be presented March 20th in Las Vegas.
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Editor's Blog
New Marketing Campaigns Target New Customer Bases 
While some restaurant companies have gained attention due to unplanned public relations flaps in recent weeks—Chick-fil-A and Burger King, to name two—a few are turning heads and making headlines for good reasons with their strategic marketing efforts.
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Data Points
Bartender Optimism 
Our recent BarTrender survey reveals that bartenders saw business settling back into normal patterns in the second quarter of this year. What’s more, two-thirds expect business to improve in the next six months.
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Newcastle Brown Ale Brings Back Limited Edition Werewolf 
In “No Bollocks” Fashion, Newcastle Uses Lore of Mythical Creature to Sell More Beer This Fall.
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CAMUS Launches Ile de Re in the U.S. Market 
CAMUS (pronunciation: "Kah-moo"), the last independent, family-owned Cognac house and 5th largest worldwide, is proud to announce the release of the first and only Ile de Re Cognac.
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Samuel Adams and Jack McAuliffe to Rebrew Original New Albion Ale  
Jack McAuliffe, a pioneer in craft brewing and founder of The New Albion Brewing Company, and Jim Koch, brewer and founder of Samuel Adams announced their plans to brew McAuliff’s original New Albion Ale for the first time in 30 years.
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Emily Hanna Mayock Kristen Santoro

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