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April 16, 2013




FEATURE
Fairmont To The Top 
Fairmont Hotels and resorts, the international hospitality and lodging chain, took home the 2013 VIBE award for best hotel spirits program, and here's why.
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TRENDS
The Beers Of Tomorrow 
Millennials are said to be picky about what they eat and drink and demanding of choice - maybe your beer menu is the best place to start offering it to them.
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DATA POINTS
Drinks (Should be More) Important to Diners 
One-third of consumers: 33% consider alcohol beverages important to the overall dining out experience and 33% say these drinks program influence their where-to-dine decision, according to Technomic research.
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VIBE NEWS
Chain Beverage Buzz: April 15, 2013 
Get the latest news, insight, research and ideas for the chain beverage executive to support their business growth strategies. VIBE will keep you in-the-know and up-to-date. This issue includes information on Pernod Ricard, Buffalo Trace Distillery and Ruby Tuesday.
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BACARDI Pineapple Fusion Rum in Now Available Nationwide 
BACARDI announces its newest innovation is now available nationwide. BACARDI originally unveiled the latest addition to the brand's flavored rum lineup, BACARDI Pineapple Fusion, during NBA All-Star 2013 in February.
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ABSOLUT Celebrates The Spirit Of Mexico With New Limited Edition ABSOLUT MEXICO 
ABSOLUT VODKA announces its highly anticipated limited edition bottle design, ABSOLUT MEXICO, available in the U.S. for the first time after its debut in Mexico last year.
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Kristen Santoro Kristen Santoro Nightclub.com

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