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April 11 2016 In this issue:
The Melting Pot Brings Women & Whiskey Together
Pre-Batching Cocktails for Success
Chipotle Raises the Beverage Bar to Overcome Challenges
7 in 10 Beer Drinkers Enjoy Trying New Types of Beer
Introducing Truly Spiked & Sparkling
The Melting Pot Brings Women & Whiskey Together 
Winner of the 2016 VIBE Vista Award for "Best Single Event or Promotion," The Melting Pot used a whiskey-centric limited time offer that directly targeted women. The chain's...
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Pre-Batching Cocktails for Success 
Kathy Kasey and her Liquid Kitchen team presented an in-depth look at pre-batched cocktails during the 2016 VIBE Conference in San Diego, complete with best practices...
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Chipotle Raises the Beverage Bar to Overcome Challenges 
The Chipotle Mexican Grill fast casual chain is focusing on their beverage selections to elevate the guest experience and overcome some recent, well-publicized challenges...
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7 in 10 Beer Drinkers Enjoy Trying New Types of Beer 
Nearly 9 in 10 beer drinkers agree that it's a great time to be a beer lover. Among thirty-somethings, 95% say it's a great time to be a beer lover, and 85% enjoy trying new types...
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Introducing Truly Spiked & Sparkling 
The lowest-calorie and lowest-carb spiked sparkling water, Truly Spiked & Sparkling, is now available in select markets. At just 100 calories and gluten-free, this spiked seltzer...
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