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April 4, 2011

Chain Beverage Buzz


Chain Beverage Buzz: April 4, 2011 
by Alissa Ponchione
Olive Garden is getting a makeover, Buffalo Wild Wings takes a stand against the NFL lockout, Ruth's Chris Steak House partners with Penfolds Grange wine, T.G.I. Friday's upgrades its loyalty program and more.
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2011 VIBE Vista Awards Honors Best Spirits Programs 
by Alissa Ponchione
At the VIBE Conference on March 8-10 in Las Vegas, we celebrated the winners of the VIBE Vista Awards. Here, we share what makes the spirits programs at McCormick & Schmick's and Interstate Hotels & Resorts winners.
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Event News
Toasting the VIBE Supplier Excellence Award Winners 
by Alissa Ponchione
The VIBE Supplier Excellence Awards were presented at the VIBE Conference, recognizing beverage supplier partners who demonstrate the ultimate professionalism and knowledge of their accounts' beverage business.
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Tracking Trends
Social Marketing Trends to Tap 
by Alissa Ponchione
Danielle Wiley, Senior Vice President for Edelman Digital, discussed social media strategy during the VIBE Conference. Here are some quick ideas to get you on your way to a strong social media presence.
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Product News
The Kraken Black Spiced Rum Released Upon the Nation  
Premium spirits producer Proximo announced today the launch of a new, multi-million dollar television advertising campaign for the Kraken Black Spiced Rum.
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Nicholas Enterprises Introduces Cotton Candy Liqueur 
Nicholas Enterprises introduces a new and unique liqueur imported from France called Cotton Candy Liqueur.
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Cantina di Soave Launches Duca del Frassino Line Extension: Italy's Fun, Popular Italian Wine in a Box 
Duca del Frassino, the first ever premium Italian wine in a box, has released a line extension introducing two new, exciting varietals for the American market.
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Jon Taffer, President
Donna Hood Crecca
, Publisher & Editorial Director
Alissa Ponchione, Associate Editor

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