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April 1, 2013


VIBE Conference
The 2013 Sold Out VIBE Conference Wrapped  
On-premise owners, operators, beverage directors, marketing vice presidents and food and beverage executives attended the fourth annual conference to learn the latest trends, sample the newest products and, of course, network with some of the top names in the on-premise beverage alcohol industry.
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Feature
Reports Lead The News At VIBE Conference 
With the conference concluded, attendees are still sifting through the many exclusive reports on trends they can use. Here are some highlights.
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Trends
Craft Beer Soars And Operators Take Notice 
At the VIBE conference, attendees heard in large bites and small that craft beer's growth was important to their businesses. More data from the Brewers Association confirm what we already know: craft is on fire.
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Insights
Keep It Simple: Six Second Video! 
This is the year that you must differentiate from your competitors through pictures and video content. Many have asked “how long should a video be?” Well, now you have no choice but to create a short six second video through this new app called VINE.
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News
Chain Beverage Buzz: April 1, 2013 
Get the latest news, insight, research and ideas for the chain beverage executive to support their business growth strategies. VIBE will keep you in-the-know and up-to-date. This issue includes information on High-velocity Adult Beverage Brands, Diageo and Growth Drivers.
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Absolut Vodka Creates Signature Collection Exclusively with Bartenders in Mind 
In a bold move, ABSOLUT unveils the details of its newest flavor innovation, ABSOLUT CRAFT. Co-created with Master Bartender, Nick Strangeway, ABSOLUT CRAFT is a signature collection, designed exclusively for professional bartenders, that offers the versatility of vodka with the added complexities of macerations and distillates.
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Pernod Ricard USA Wins Top Honors at Leading Spirits Competitions 
Pernod Ricard USA is proud to announce that it has been named “Importer of the Year” by the San Francisco World Spirits Competition, which also awarded “Best in Class” prizes to Pernod Ricard’s ABSOLUT ELYX, Beefeater Gin and Pernod Absinthe.
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Emily Hanna Mayock Kristen Santoro Nightclub.com

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