Early Registration Deadline Approaching

Technomic Presentation at VIBE Conference

The 2015 VIBE Conference to be held March 31 – April 1 will shake things up – yet again – in Las Vegas at the Palms Resort Casino. 

Early registration is your best opportunity to attend VIBE Conference at the lowest rate offered! The early registration rate is $300 less than our regular registration rates.  Take advantage of registering early and attend the industry’s No. 1 forum for top-tier on-premise executives and their supplier partners.

Early Registration Deadline is January 30, 2014. Act Now!

When it comes to the VIBE Conference, undeniably, each year food-and-beverage experts bring unique perspectives on growing trends in the industry, and this year is no different. The VIBE Conference runs the gamut, and without a doubt, all sessions are a must-attend for chain beverage professionals.

You don’t want to miss a minute of VIBE’s interactive program. Make sure to check out these innovative sessions during the 2015 event:

The New Vibe in Business
By: Joey Reiman

We can survive 40 days without food, four days without water but our minds can only survive 30 seconds without meaning. Human beings are meaning-seeking creatures who thirst for greater purpose. Purpose has emerged as the most powerful tool in commerce and Joey Reiman has come forth as the world's leading expert on bringing purpose to the world of business, helping companies discover, articulate, and activate their purpose. Named One of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is CEO & Founder of the global consultancy & International Center for Applied Purpose, BrightHouse, a company whose mission it is to bring greater purpose to the world of business. 

Reiman’s newest book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, has been named by The News & Observer as one of the top 25 books for Corporate America. Reiman takes you on a storytelling journey of purpose-driven companies that will help you guide, inspire, and transform your own organization. You will learn what makes your company distinctive and discover the force behind your organization that no competitor can replicate, serving you the best meal for your soul.

Translating Trends into Opportunities
By: Darren Tristano & Donna Hood -Crecca  – Technomic

Tapping into emerging trends is crucial to succeed in today’s take-share environment. With growth expected to remain slow throughout 2015, unique and exciting beverage programs can be the differentiating factor for restaurants looking to build incremental sales opportunities. Technomic adult beverage experts Darren Tristano and Donna Hood-Crecca will share current market and consumer insights, outlining forward-thinking strategies to spark increases in drink sales and profits and improve guest satisfaction.

How They Did It! 
By: Stan Novack — Sammy’s Beach Bar

Learn how this year’s honorees actually put together their award winning programs so that you and your organization can start generating ideas for next year and maybe even receive your own VIBE Vista Award.  You’ll hear the answers to such questions as:

Where did their ideas come from?             What were their objectives?

What were they trying to achieve?             How did they develop their program?