Fashion Forward at W Scottsdale
Name of Club: Shade Lounge at W Scottsdale
Name of Event: Fashion Forward at W Scottsdale
Location: Scottsdale, Ariz.
Ownership/Parent Company: Starwood Hotels
Square Footage: 12,386
Open Date: Oct. 28, 2008
Steve LeVine Entertainment & Public Relations (SLE) teams up with The W Scottsdale’s Shade Lounge to create an ideal location that brings locals the latest in fashion and entertainment in Arizona. The Shade Lounge is the perfect combination of Arizona’s sexy and sophisticated atmosphere. The outside bar area offers guests the opportunity to take pleasure in the Valley’s beautiful weather while sipping innovative drinks and enjoying the company of Scottsdale’s finest. The Fashion Forward series takes place on Thursday nights and presents guests with different themes for their enjoyment. Steve LeVine Entertainment & Public Relations goes above and beyond to bring quality and creative fashion shows to the W Scottsdale. With a proactive and successful team, the Fashion Forward series has been a tremendous hit amongst valley fashionistas.
One of the most successful Fashion Forward events was the Three Year Anniversary of the Fashion Forward series with an amazing show from Betsey Johnson. The theme for the night was “He Loves Me, He Loves Me Not” with décor that was modern and hip but had a country western twist.
Steve LeVine Entertainment & Public Relations put together a special sound and light show, as the models walked the runway, which wrapped around the W pool. Models threw flower petals and handed out roses to guests before and after the show, while a hip hop dance group did a performance to a mix of hip-hop and dance music that kept viewers enthralled during intermission.
Guests were also provided with bright pink Betsey Johnson swag bags full of fun and useful goodies such as a stylish Betsey Johnson purse with lotion and perfume, Neuro drinks and coupons for vendors such as Sushi Roku.
Models for the show were from Ford Modeling Agency and Kensignton provided hair and makeup.
Other Fashion Forward events that Steve LeVine Entertainment & Public Relations has had success with are fashion shows such as Midsummer Night’s Dream, featuring bathing suits from B Swim and a Halloween Mixer with body artists, costumes by Yandy.com, on-site spray tans by Naked Beauty, manicures by Bliss Spa, makeup demonstrations by Kensington and much more. Additional clients have included; Roberto Boticelli, 7 for all Mankind, Beach Bunny Swimwear, Ted Baker, Alley Menswear, Everything But Water, Macy’s, Bebe, Fashion by Robert Black, Guess and Guess by Marciano, Lulu Lemon Athletica, Sephora, Gridlock Denim, etc. Upcoming events include Holiday Boulevard, which will feature various vendors of clothing, accessories, jewelry, home goods and more for guests to browse and purchase for the holiday season.