World's Most Valuable Whisky Makes U.S. Debut at Charity Auction
Glenfiddich, the world's most awarded Single Malt Scotch Whisky, announced plans to auction the first U.S. bottle of its extraordinary Glenfiddich Janet Sheed Roberts Reserve, one of only 11 bottles in the world, as part of an exclusive charity gala and auction to celebrate the famed whisky's 125th anniversary. The evening will be hosted by actor and environmentalist Adrian Grenier with proceeds from the auction benefitting SHFT Initiatives, the charitable arm of SHFT, founded by Grenier to promote sustainability issues through the intersection of commerce, art and design and communication. The gala will be held at Liberty Island on March 15 and will kick off Glenfiddich's year-long celebration of its 125th anniversary. Interested bidders should contact firstname.lastname@example.org for further information.
When Janet Sheed Roberts, granddaughter to founding father William Grant, celebrated her 110th birthday in August 2011, the team commemorated this special occasion with the creation of an extremely rare 55 year old Glenfiddich Single Malt Scotch Whisky. This offering has quickly established itself as the benchmark for fine and rare whiskies, with Bottle #1 fetching an unprecedented 46,850 pounds ($72,630) at auction in the U.K., December 2011. Bottle #2 was subsequently sold for 44,000 pounds at an event hosted by HRH Prince Harry. Bottle #3 will be the first bottle available in the United States.
The auction gala will feature exciting lots in line with the pioneering spirit of Glenfiddich, and all proceeds will benefit SHFT Initiatives.
Glenfiddich's celebrated expert Brand Ambassadors Heather Greene, Mitch Bechard and David Allardice will participate in the event to guide guests through the exciting world of Glenfiddich and kick off the brand's year-long 125th Anniversary celebration, including the next stage of the pioneering Cask of Dreams program, that will travel the United States throughout 2012.