vodka, the disraeli of spirits
Source: The Washington Post
If you want to know whether someone is into craft cocktails but you don’t have enough evidence to perform a Sherlockian assessment — no punk-rock tattoos, old-timey mustache, fingers rich with citrus oils — just ask them what they think of vodka. If they roll their eyes, you’ve probably found a craft cocktail person.
Unless you’re invested in the scene, you might not know that this scorn exists. Vodka sales, after all, certainly don’t suggest that the spirit needs a knight in tippling armor. In 2013, according to the Distilled Spirits Industry Council, U.S. vodka sales generated $5.6 billion in revenue — 32 percent of all spirits sales volume.
And yet, although the craft cocktail movement has breathed new life into vermouth and amari and countless other complex spirits, it has largely turned up its nose at vodka.
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