van gogh vodka launches cocktails without prejudice program
Van Gogh Vodka is proud to introduce the new Cocktails Without Prejudice campaign and its signature cocktail, the Give a Damn Martini. The new program will be executed on March 28, honoring Van Gogh Vodka’s partnership with the Give a Damn Campaign, with a portion of proceeds from on-premise sales of the cocktail benefiting the non-profit organization. A project of Cyndi Lauper’s True Colors Fund, the Give a Damn Campaign was launched in 2010 to inspire straight people to “give a damn” about LGBT equality; the campaign made an immediate impact with powerful celebrity public-service announcements.
“The Give a Damn Campaign is excited to be a part of Van Gogh Vodka's Cocktails without Prejudice," says Cyndi Lauper, co-founder of the Give a Damn Campaign. "The company's commitment to raising awareness and funds for our shared mission is truly inspiring. It is time for things to change, and through this program we will be able to make a real difference in encouraging everyone to give a damn about equality."
Created by master mixologist “The Cocktail Guru” Jonathan Pogash, the Give a Damn Martini will be available at more than 60 locations across the country. For each martini sold, $1 will be donated to the Give a Damn Campaign. To see a full list of participating locations, please visit Van Gogh Vodka’s blog at http://vangoghvodka.com/blog/.
The Give a Damn Martini debuted as the signature drink served at the organization’s star-studded “Home For The Holidays” benefit concert on Dec. 4 at New York’s Beacon Theatre. The first Give a Damn/Van Gogh Vodka T-shirt also was unveiled at this event; 100% of the proceeds from the T-shirt sales will go to True Colors Fund’s Give a Damn Campaign, and the T-shirt program will expand with new styles created by celebrity guest designers.
“We are excited to share the Give a Damn Martini with consumers and hope that the cocktail spurs conversations regarding the Give a Damn Campaign’s important message,” says Norman Bonchick, Chairman and CEO of Van Gogh Imports. “We are thrilled to kick off our Cocktails without Prejudice program celebrating our partnership with this worthy organization.”
Give a Damn Martini
Created by The Cocktail Guru, Jonathan Pogash.
1 1/2 oz. Van Gogh BLUE Triple Wheat Vodka
3/4 oz. POM pomegranate juice
3/4 oz. Monin cinnamon syrup
1 1/2 oz. sparkling wine
Half an orange wheel
Shake first three ingredients very well with ice and strain into a martini glass. Top off with chilled sparkling wine. Garnish with half an orange wheel.