TGI Fridays Is Shaking It Up And Aiming For Singles Crowd
Source: Commercial Appeal
Following a rough go that most restaurants experienced during the Great Recession, Friday’s has returned to profitability. From a loss of $4.8 million in 2010, the chain showed a net profit of $14.9 million in 2011 and $34.5 million in 2012.
The game plan now is to remodel existing locations and build new ones in the image of its new Nashville, Tenn., model over the next three years. About 20 will be done by the end of this year.
The Friday’s of the future can be found on Opry Mills Drive in Nashville, where the new version opened last summer, replacing a traditional Friday’s that was wiped out by flooding two years earlier.
Gone are the distinctive barber-pole striped awnings. The TGI Friday’s logo has been modernized. The interior is less cluttered, the booth seating is plusher with leather seats. The tables are solid wood, not laminate. The kitchen is open.
The gleaming marble-topped bar — the restaurant’s focus of attention — is larger, as are the flat-panel TVs that adorn the walls. The staff remains uber-friendly but without the kitschy buttons that used to punctuate their uniforms.
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