Super Bowl: Anheuser-Busch Releases Additional Details on Bud Light “Coin” and Budweiser “Lost Dog” Ads

Anheuser-Busch has released two Super Bowl XLIX spots from marquee brands Budweiser and Bud Light ahead of the game on Sunday, Feb. 1.

Here are some more fun facts about the two Super Bowl spots, which are already proving to be crowd favorites.

Bud Light’s “Coin”

Bud Light Super Bowl Commercial

Bud Light “Coin” Fun Facts:

Bud Light’s “Coin” was developed by Energy BBDO (New York).

Bud Light’s “Coin” features the Pac-Man theme song remixed by DJ White Shadow. He’s also responsible for producing Lady Gaga’s last two records.

The life-size Pac-Man set featured in Bud Light’s “Coin” was the size of a basketball court, and the entire set was the size of an NFL football field.

For Bud Light’s “Coin” ad, over 45 different cameras were used, and 1,500 feet of continuous linear lighting lined the top of the game set.

So how did Pac-Man “eat” the pellets in Bud Light’s “Coin” ad? Gameplay was enabled through a custom built system that accurately triangulated our real participant’s location in the game using infrared lights mounted in each of the corners of the game. The lights tracked a special vest worn by the participant and communicated that information to a one-of-a-kind LED beacon sensor map to trigger the floor pellet to be “eaten” (go from light to dark).

256 individually-programmed “pac pellets” and four “power pellets” were brought to life in in Bud Light’s “Coin” ad.

The ghosts in Bud Light’s “Coin” are real…real talent, that is – the talent in the costumes wore skates to simulate “floating” to match original game play.

For Bud Light’s “Coin” ad, Bud Light worked directly with Bandai NAMCO Games America Inc. to ensure the creation of the Pac-Man game build, game play, costumes and music are as true to the original game as possible.

The Bud Light “Up for Whatever” message featured on the Bud Light bottle label in “Coin” said, “The perfect beer for stepping outside for some old school fun,” which led to the life-size Pac-Man game.

For a behind-the-scenes look at the making of Bud Light’s “Coin,” visit Bud Light’s YouTube page.

Budweiser’s “Lost Dog”
Budweiser Lost Dog Commercial

Budweiser “Lost Dog” Fun Facts:

Budweiser’s “Lost Dog” was developed by Anomaly (New York).

Budweiser’s “Lost Dog” was directed by Jake Scott, son of Ridley Scott. Jake Scott also directed the wildly popular spots “Puppy Love” and “Brotherhood” from the last two Super Bowls. 

The song in Budweiser’s “Lost Dog” ad is “I’m Gonna Be (500 Miles),” performed by Sleeping At Last.

Eight puppies – seven females and one male – are featured in Budweiser’s “Lost Dog” spot, all of which were just 11-12 ½ weeks old at the time of filming.

Budweiser used multiple puppies to get different shots in the “Lost Dog” ad – their names are: Buster, Barley, Hops, Maggie, Leah, Luna, Sophie and Mazie.

Happily, each of the eight puppies in Budweiser’s “Lost Dog” ad is in its forever home.

The puppies in Budweiser’s “Lost Dog” ad each had specific roles – the character strengths of each puppy were utilized in the ad shoot. For example, the more energetic puppies did more the running and action shots, while the more mellow puppies did some of the sitting and quieter behaviors.

Budweiser’s “Lost Dog” ad was shot at a ranch outside Santa Barbara, Calif., in early-December.

In Budweiser’s “Lost Dog” ad, actor Don Jeanes reprises his role as Budweiser Clydesdale trainer for a third time.

For a behind-the-scenes look at the making of Budweiser’s “Lost Dog,” visit Budweiser’s YouTube page.