Southern Wine & Spirits of America Taps Pernod Ricard USA Executive for Key Role
Brad Vassar, Executive Vice President, Chief Operating Officer of Southern Wine & Spirits of America, Inc. (Southern), the nation’s leading wine and spirits distributor with operations in 35 states, announced the appointment of John Trainer as Executive Vice President, General Manager–American Liberty Wine & Spirits, effective July 1. Trainer comes to Southern from Pernod Ricard USA (PR USA), where he currently serves as Vice President, General Manager for the Control Markets Division.
“On behalf of the Southern executive team, I want to thank BJ for his hard work and dedication to Southern. We wish him success in his new role back at PR USA”
Trainer started in the wine and spirits industry at Heublein, Inc. in 1995. Throughout his 18-year career, he has worked across open, control, franchise and chain markets. He held a commercial strategy and operations role as National Director, Sales & Operations at PR USA headquarters from 2008-2009. Trainer also led a Route-to-Market (RTM) Reengineering Initiative for the company in 2011-2012 before taking on his current role.
Commenting on Trainer’s appointment, Vassar said, “John has been a transformational leader at PR USA. His successful leadership in the creation and execution of their RTM strategy in the U.S. will make for a seamless transition into this newly created sales and marketing role at Southern for the Pernod Ricard brands. As one of my direct reports, John will play an integral piece in the recently announced commercial organization. We look forward to welcoming him aboard.”
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