Red Orbit: U.S. Wine Consumption Continues to Climb
Domestic wines continued to outpace imports. The U.S. has a reputation of being a better value than its imported counterparts, so wines from California, Oregon and Washington fared well in 2011. Imports did see some pockets of success, namely wines from Italy, Argentina and Spain. Millennial consumers are also helping the imported category due to their interest in lesser known varietals and willingness to experiment.
High-end varietals saw a significant boost this past year. With more confidence in the recovering economy, consumers are dining out more where higher priced offerings are in demand. Total wine dollar sales grew to $27.8 billion last year, with on-premise accounting for 43.8% — a 2.8% increase from 2010.
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