PSU Students Design Brand, Launch Low-Carbon Beer
Source: Bar Biz Magazine
Why brew a “carbon-conscious” beer? Because: Portland.
Migration Brewing is collaborating with students and staff from Portland State University (PSU) and other volunteers to brew a beer with a smaller carbon footprint than your average microbrew in a fundraising effort for carbon policy work by the Oregon Environmental Council (OEC).
Fletcher Beaudoin, assistant director of PSU’s Institute for Sustainable Solutions and member of the OEC’s Emerging Leaders Board, is leading the University’s involvement in the project, brokering the relationship with Migration and working with an undergraduate class of PSU graphic design students to develop a brand, logo, and promotional materials for the beer, called Little Foot Red Ale.
The beer was developed in tandem with an in-depth lifecycle analysis of Migration’s beer performed by Portland-based Hatfield Sustainability Resources, which determined the carbon emissions associated with the beer’s production. Plans for a lighter-carbon red ale were then fine-tuned by Migration with tweaks including organic ingredients, only on-site distribution, and the purchase of renewable energy certificates to offset remaining production emissions.
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