pelican brands announces acquisition of napa smith brewery
Napa, CA & Carmel, IN USA – Pelican Brands is pleased to announce it has entered into an exclusive purchase agreement to acquire the Napa Smith Brewery & Winery. The purchase includes seven acres of land and 50,000 sq.ft. of production, warehousing and office space. Earlier this year, Napa Smith appointed Pelican Brands as its exclusive sales representatives in the United States.
J. Smoke Wallin, Chairman & CEO of Pelican Brands said, “The craft beer business is the fastest growing category of beverages in America. Much of the new demand is being met by small local brewers. It is our belief that while a few will become regional brands, a very select few will become national brands. Napa Smith has all the right brand attributes - amazing beer from one of the most respected names in the craft brewing industry, distinctive packaging, and Napa terroir – to become one of those few select national brands.” Wallin continued, “This acquisition is a perfect strategic fit for Pelican Brands in building a global sales and brand platform of both owned and agency brands. The Pelican team looks forward to building Napa Smith into an iconic craft beer brand with President Steve Morgan and Master Brewer Don Barkley.”
Steve Morgan, President of Napa Smith stated, “This is an exciting day for the Napa Smith business and for the community. In the past ninety days, Napa Smith through Pelican’s platform has expanded into eight new states. Before the end of the year, we will add additional states making Napa Smith available from the Pacific all the way to the Atlantic. Napa Smith will be available nationwide by mid 2011. Pelican Brands will provide the growth capital needed for further expansion. Napa’s winemakers made the Napa Valley into a global name and destination. We are proud to continue this tradition by bringing beer - brewed with the same level of quality and attention to detail - to discerning consumers everywhere.”
Don Barkley, Master Brewer said, “I’m doing what I love to do - brewing great beer. Smoke and the whole Pelican team are my kind of people. They appreciate the importance of brewing beer right. At the same time, they bring scale and resources that will help Napa Smith reach many more thirsty consumers, something I’m passionate about!”