Openings: The Argyle Hollywood, A Fresh Interpretation of Hollywood Nightlife
Unveiling in August 2014, The Argyle Hollywood is a new nightlife concept by James Anderson and Travis Bass, formerly of Drai’s Management Group, and George and Peter Younan of TRU Hospitality Group.
“Below the streets of Hollywood lies a secret place, a subterranean hideaway visited for business and pleasure by everyone who’s anyone. Neither modest nor pretentious, it’s a throwback to an era of glamour and sophistication. Above the underground haunt rests an anomaly amidst Los Angeles nightlife, a debauched dancery, a champagne jam where high art, high fashion, and high times mingle on the dance floor and the DJ is only as important as the next song.” – The Argyle Hollywood
Located at the corner of Selma and Argyle in the historic Hollywood and Vine district, The Argyle Hollywood will offer visitors and locals a personalized nightlife experience that caters to all. The main room will act as a showcase for some of the world’s premiere talent and brands, ranging from renowned DJ’s to full-scale live productions. Downstairs, the cocktail den will be home to some of the most innovative drinks and small plates in the region, featuring guest bartenders and chefs regularly to ensure the food and beverage program continually evolves and challenges its own status quo.
The overarching themes of the venture are evolution and variability, Anderson explains, “Our goal was to create a varietal experience, to craft an interplay between the atmospheres that will engage our guests in different ways throughout the night”. With elements like ice cubes that become spicier as they melt and cocktails served in marshmallows, their commitment to this directive is clear.
The décor and feel of the venue mirror the duality of the concept, taking inspiration from the Bright Young People era in London and Les Annees Folles period in Paris – a time when Art Nouveau gave way to Art Deco, and when socialites, aristocrats, and the leading artists of the jazz age breathed new life into the “cocktail party”. This immersive sense of progression was one of the guiding principles when designing the space.
Guests enter through a hallway of bright marble floors, into a welcoming room of upholstered walls and tile finished VIP booths. The booths themselves are arguably the feature element, with every booth in the main room measuring over ten feet in width, including Los Angeles’s first two-story VIP table, complete with a balcony overlooking the dancefloor. Overhead, a comprehensive expanse of 3d LED tubes surrounds a centerpiece chandelier, constantly adapting to provide the right skyscape for any night. Upstairs, the mezzanine bar provides a lush open-air setting to try featured cocktails while overlooking the dancefloor through a floor-to-ceiling window.
Descend underground into the cocktail den, where an air of 1920s Paris permeates the space, with old brick walls and gold-tin ceilings surrounding the bistro tables and banquettes. The copper finished bar is crowned with a bronze overhang, and the seemingly innocent grandfather clock in the corner is more than meets the eye.
The Argyle Hollywood is located at 1600 Argyle Avenue, the cocktail den is open from 7pm-2am nightly while the nightclub is open from 10pm-2am on select nights.