The Mixing Star Will Evolve Into The Mixing Star Lab
The Mixing Star, the Disaronno’s global cocktail competition dedicated to the bartenders, which last year put talented Dutch barwoman Tess Posthumus in the spotlight with her “Killer Cocktail” – is now intensifying.
The exclusive professional growth program that Disaronno is devoting to bartenders from across the globe, will become a biannual event, also evolving into THE MIXING STAR LAB.
The 15 participating countries are: Italy, U.K., U.S.A., Canada, Russia, Belgium, France, Holland, Greece, Canary Islands, Spain, Sweden, Austria, Germany, Australia.
The initiative begins with an online competition inviting bartenders to give their creativity free rein by rethinking the classic Disaronno Sour. The idea is to come up with intriguingly imaginative versions of the cocktail. A panel of judges consisting of a mixology expert, a brand representative and the 2013 Mixing Stars will select a winner for every Country.
Then, along with last year’s Mixing Stars, a group of wine & spirits journalists and members of the Illva Saronno team, winners of the new contest will have the chance to attend an innovative mixology Boot Camp to take place in July at the magnificent Cantine Florio in Marsala (Sicily). Owned by Illva Saronno, these world-class wine cellars and vineyards represent the perfect place to rediscover some original and authentic flavours.
In this unique location the bartenders will savour the opportunity to learn from two major mixology gurus – the names of whom will soon be known – all the secrets on how to blend Disaronno in remarkably novel ways. According to rumours, one of the gurus is a maestro in the art of inventing new Disaronno cocktails, while the other is an “alchemist” of fine spirits and liqueurs.
What they have to teach may prove very valuable in view of the exciting cocktail challenge on the agenda for 2015.
Interested bartenders, Click Here to register!