Is a Kickstarter Campaign the Future of Restaurant Financing?
A Kickstarter campaign from the crew behind the upcoming restaurant Travail Kitchen has, as of posting, raised a whopping $183,022 since the drive went live on Tuesday. Travail met its $75,000 goal in less than six hours, and they still have 27 more days of fundraising to go. Bizarre Foods host a Andrew Zimmern thinks the use of Kickstarter by Travail and other restaurants like them might well be a "a sea change in terms of how local restaurants get funded."
$75,000 raised in six hours!
As of publishing, Travail has some 29 backers at the $1,000+ level and one backer who donated a staggering $10,000. And what do these donors get? For $1,000, they get four chances to cut the line for dinner (the restaurant will not take reservations), a dinner for six at the Kitchen Table (alcohol not included, apparently because of a Kickstarter rule), spots at the opening party, and other swag. The $10,000 donor will get a private party for 40 on a Sunday or Monday (again, no alcohol included). Other incentives for donors include spots at a cooking class, their names on the "Family Wall," and the 2014 Travail Sexy Chef Calendar.
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