heineken usa claims two "top 10" spots on "america's favorite beers" list
HEINEKEN USA Inc., the nation's premier beer importer, proudly recognizes two of its brands that were included in a recently published study of the strongest beer brands in the US market. According to the recently released 2012 Harris Poll EquiTrend Rankings, both Newcastle® Brown Ale and Heineken® are ranked in the top 10 of “America’s Favorite Beers”, at numbers four and nine, respectively.
The collection of both imported and domestic beer brands on the Top 10 list were measured by a number of both quantitative and qualitative factors, including “level of familiarity, quality, purchase consideration, trust and the ability to generate buzz”.
The Harris Poll EquiTrend, published by Harris Interactive with headquarters in New York City, is an annual comprehensive tracking study that “measures and compares the brand health for over 1,500 brands in over 50 categories.” First launched in 1989, the Rankings benchmark how brands connect to consumers and how deep those bonds go, in categories ranging from Airlines to Telecommunications, and honor the highest ranked brands in each award category.