Heineken Announces $5,000 Giveaway for Black History Month Art Contest
To provide consumers a nationwide platform to showcase their artistic talents and pay homage to Black History Month, Heineken has announced its second annual Black History Month Art contest. The brand will provide one consumer a chance to win $5,000 and an opportunity to have their artwork featured in the 2013 Heineken Black History Month Advertising Campaign. The winning artwork will be featured across national print, digital, in-store point of sale and out-of-home advertising during Black History Month in 2013.
Fans and aspiring artists where legal are encouraged to upload their original artwork on the Heineken Black History Month tab on Heineken's Facebook page until Feb. 17. Between Feb. 18-29, Heineken will leverage its Facebook community to cast votes for their favorite design. The top 10 submissions with the most votes will be considered by a panel of judges to decide the final winning artist. Entries will be judged on creativity and originality (60%), as well as each artist's portrayal of black history (30%) and Heineken (10%). The winner will be announced March 8.
The Heineken Black History Month program will kick off this year with a campaign featuring artwork by the 2011 finalist, Latasha Williams.
Fans and artists participating in the 2012 Heineken Black History Month Contest must be over the age of 21 to participate. Fans also can follow Heineken on Twitter (@Heineken_US).