the genesee brew house opens its doors on sept. 8

The Genesee Brew House opens its doors in Rochester, NY on Sept. 8, for a grand opening celebration featuring a free concert, tours of the pilot brewery, beer tastings for individuals who are 21 years of age or older, food and more.

"The Genesee Brew House commemorates Genesee brewery employees and our loyal fans," said Rich Lozyniak, CEO of North American Breweries, Genesee's parent company. "It captures Genesee's rich history while paying tribute to brewing in Rochester, New York."

In November of 2011, The Genesee Brewery announced plans to renovate the former packaging center in Rochester's Northeast neighborhood. The majority of the development project is complete but the outdoor concert and event space will be completed in spring 2013. The company has invested $3.9 million into the project.